Returning Autumn 2026.
The Welsh denim heritage, reborn.
Honest, hard-wearing jeans made with care — We make denim that remembers its past, back for a new generation.
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From the valleys, for the journey
The story so far
Born in the South Wales valleys in the early 1970s — the craft of an Ebbw Vale barber, Terrence Havard, cutting jeans to measure from his shop.
Under Paul Kaye it grew into a Welsh denim icon, ninety seamstresses strong, its flares worn across the UK & Ireland.
We are the new custodians of the heritage brand bought back to Wales where it belongs, reviving it with the same quality DNA as the originals now through contemporary, sustainable design.